What We Will Learn:

​

• Fundamentals of digitization on the issue of digitization,

• Differences between digital marketing and traditional marketing,

• Strategic methods together with advertising and marketing relationship,

• Technically marketing and digital marketing concepts,

• Creating digital marketing planning and strategy (with analysis),

• We will learn how to create and analyze ads on Facebook, Instagram and Google ADS.

Explanation:

​

This training/seminar can especially benefit tradesmen who do their own business, sell products on the internet, want to benefit from digitalization to exist on the internet, want to advertise themselves, and SMEs who are not digital marketing specialists or consultants. In addition, anyone who wants to start a new business and is interested can benefit from this training/seminar.

Training/Seminar Program:

​

• Fundamentals of digitalization and the logic of digitalization,

• What is digital marketing?

• What are the differences between digital marketing and traditional marketing?

• ATL-BTL concepts and examples,

• Fundamentals of e-mail marketing, affiliate marketing, neuro marketing,

• Analysis of Marketing Funnel and customer journey,

• Marketing terms and analytics terms,

• Digital marketing metrics and calculations,

• Creating digital marketing planning and strategy,

• Digital marketing strategy sample application,

• Keyword planning and digital marketing channels,

• How does remarketing work?

• Basic Facebook – Instagram advertising panel and sample ad creation,

• Basic Google ADS ad panel and campaign creation.